Products That Tell Stories: The Use of Semantics in the Development of Future Products

Abstract

This paper explores the relationship between semantics and product design, and its role in the communication of new product types to users. It focuses on supporting product design students in the development of understanding of the theoretical base of semantics, and in turn how this can underpin the development of narratives that assist users in addressing the challenge of how to conceptualise and interact with new products types.

Keywords

product design, semantics, product narratives, product understanding, usability, future products

Citation

Evans, M & Thomas, P (2011) Products That Tell Stories: The Use of Semantics in the Development of Future Products. Connecting Design and Business Through Creativity and Innovation: The 13th International Conference on Engineering and Product Design Education, City University, London, UK, September 2011

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Conference

Connecting Design and Business Through Creativity and Innovation: The 13th International Conference on Engineering and Product Design Education

Publication Date

8th of September 2011

Authors

EvansEvans Martyn Evans Design, Design Management, Design Futures, Design Strategy, Design and Branding, Design Policy, Design Thinking, New Product Development