This paper explores the relationship between semantics and product design, and its role in the communication of new product types to users. It focuses on supporting product design students in the development of understanding of the theoretical base of semantics, and in turn how this can underpin the development of narratives that assist users in addressing the challenge of how to conceptualise and interact with new products types.
Products That Tell Stories: The Use of Semantics in the Development of Future Products.
Connecting Design and Business Through Creativity and Innovation: The 13th International Conference on Engineering and Product Design Education
8th of September 2011